LUNDBECK: CASE STUDY
aip (acute intermittent porphyria) WEBSITES
AIP is a painful rare disorder that shares symptoms with other ailments and can be easily misdiagnosed. We addressed this concern head-on with branded and unbranded sites to educate both patients and doctors.
The unbranded site focused on the challenge of this diagnosis. The branded site posed the key questions asked by patients and doctors, created a clear path for the user and provided answers to guide each towards a better outcome.
- This is a case study of work done at Siren Interactive