BAXTER: CASE STUDY
Hemophilia Strategy
At Siren, we were responsible for creating and maintaining a comprehensive strategy to build loyalty by increasing community interest, continually enhancing content, targeted messaging and providing an avenue for customer feedback.
We did this through virtual webinars, search and email strategies, online intelligence, third party website brand management and database management.
there for you website
Thereforyou.com supports Baxter's hemophilia therapy with a vast array of information and patient resources. The site relaunched with a bold patient-centered design, more intuitive navigation, improved SEO, and interactive components to increase interest and value for both patient and client.
The site is supported by a rich CRM strategy and continually updated content to keep the site timely and relevant.
social STRATEGY
Community is an integral part for those with rare disorders. We created a social strategy called "There's More to Life than Hemophilia", that included Facebook and YouTube, to share information and inspirational stories.
A cornerstone of the strategy was to make it a source of valuable information from experts such as patient advocates and medical professionals.
therapy webSITE
We designed and managed the therapy website for patients, caregivers and healthcare professionals. Content included continuously updated patient stories, product benefits, trial program information and the Single Vial Dose Finder.
SINGLE VIAL DOSE FINDER Responsive website
We were leading the way in responsive design back in 2010, with the Single Vial Dose Finder.
The dose finder allows patient to find the dose closest to their individual needs. By entering some basic information the finder returns results based on a current database of information.
This was an ideal mobile/responsive solution for both patients and HCPs.
my education advantange website
Created to raise awareness for Baxter's Scholarship Program, we supplemented the site with a CRM strategy and offline materials.
We increased participation through announcement-driven communications such as deadline info and winner stories.
- These are case studies of work done at Siren Interactive