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GM: CASE STUDY

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BRANDING

Even in challenging times of 2008, GM employees were passionate about their work and we presented their story with a bright look within the GM brand.

Support materials included digital, print collateral, premiums, banners, e-cards and advertising.

CAREERS WEBSITE

We streamlined the GM careers website from 300 pages to 60. This simplified the user experience without sacrificing critical information.

We utilized AJAX, video and other technology to created a rich site and improve organic SERP ranking.

Forward-looking copy was recognized in the industry for remaining positive while acknowledging the current situation.

We were careful to stay close to corporate site's brand while bringing the employer brand to life.

E-Cards

eCards were a great way to send a message, whether its welcoming new interns, inviting candidates to an event or maintaining connections. They let recruiters send personalized messages in a fun way.

This cost-effective avenue also created a richer experience for the candidate, showcased the company and tracked responses in real time.

  • These are case studies of work done at JWT Inside, Chicago
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