DISCOVER: CASE STUDY

WEB INSIGHTS AND TESTING

Saving millions of dollars and generating tens of thousands of incremental accounts annually.

Implemented a holistic testing program including: A/B/MVT/MAB testing, moderated and unmoderated user testing, heat mapping, customer listening, surveys, agent field testing, and online comment review.

Agile team methodologies resulting in a dramatic improvement in resource management, prioritization and output.

BEST-IN-CLASS UX DESIGN

Launch of numerous credit card applications, including first responsive application for Discover.

Record-setting incremental annual accounts through relentless testing and analysis - qualitative and qualtitative research, field-level analytics, surveys.

Reduced errors and improved performance through technical upgrades to consolidate code base on modernized platform.

NATIONAL PRODUCT LAUNCHES

Discover "it" card launch:

We provided strategic solutions and dozens of digital deliverables in channels such as display, search & affiliate landing pages, and e-mails.

We collaborated with outside agencies and internal business partners to ensure a seamless branded experience for the user.

Secured card launch:

Our team provided creative and usability solutions for the difficult task of explaining and differentiating how a Secured card works and the benefits of our product.

We also built, tested and launched the secured Application flow. This new flow provided a quick and clear process and the ability to immediately fund your card.

Free Credit Scorecard launch:

Gained critical acclaim, including Kiplinger's Best List.

Our team created the complicated decision engine and creative testing support of targeted advertising for this program.

• These are case studies of work done at Discover Financial Services

See the next case study