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CASE STUDIES

A portfolio of select success stories.

AETNA

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BAXTER | Hemophilia

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BAXTER | PI

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DISCOVER

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FEDEX

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GENERAL MOTORS

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LUNDBECK

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MOVADO grOUP

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NETJETS

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EDUCATION

Bachelor of Fine Arts (BFA),
Communcation Arts & Graphic Design
Pratt Institute, Brooklyn NY

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digital GROWTh

Captured $3MM+ in annual cost savings through development of internal capabilities—display, web, outdoor, social, email, search, and video—eliminating the need for partners to outsource digital projects.

national product LAUNCHES

Provide integral leadership during national product launches including Discover’s flagship it card, Secured card, Miles card, Business card, Freeze it, and Discover’s Free Credit Scorecard for prospective applicants.

TESTING (QUALITATIVE/QUANTITATIVE)

Lead testing and analytics SMEs in a high-visibility setting, working in tandem with cross-functional teams to improve UX and card acquisition conversions, generating multimillion-dollar cost savings.

department-wide digital TRAINING

Developed and facilitated a comprehensive digital training program for 30+ agency team members, dramatically elevating skillsets and ability to handle a 30% expansion in digital project volume.

responsive design firsts

Launched multiple first-of-a-kind responsive design initiatives including Baxter's dosing finder and Discover's first responsive credit card application.

increased speed to market & reduced risk

Created legal compliance processes and automation to speed up response times, increase accuracy and reduce operational risk incidents.

multi-channel strategy

Shaped the annual marketing strategy for 15+ sites and social properties, defining search, event marketing, and patient relations initiatives for industry-leading clients including Baxter, Lundbeck, and NORD.

precise targeting

Drove over 6,500 resume submissions and 47,000 unique visits to niche microsite; developed a buyer’s guide which generated $1.3MM in sales in 9 months; created mini-site and email campaign producing $125M in pre-launch sales.

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AWARD WINNING STRATEGIES

I have won many awards in any year I have entered competitions. They're a nice complement to a great customer experience and ROI.

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endorsements

Recognized for being an approachable, dedicated leader who is down to earth and always puts people first…continues to evolve the testing and framework to improve the experience…always brings well thought out questions and suggestions…

Excerpts from recent performance review

It takes a very creative person to be able to deliver work that we require. Gundars brought a deep understanding of the interactive space and has proven he can deliver great work. His solid experience with branding is also a huge bonus. A mature solid individual, Gundars is a great leader for any interactive team.

Mary Olson, Executive Creative Director, JWT Inside

He would always be looking for ways to enhance the online user experience of applicants for credit cards and was thorough in making sure he had all the data available to help him make decisions. On top of that he was always thinking ahead to what could be and would constantly push the boundaries of what many thought was possible.

Eric Knee, Discover Financial Services

Gundars is a highly creative individual and a pleasure to work with. He has an innate understanding of both print and digital advertising, and a valuable portfolio of skills that enable him to work effectively across all integrated accounts.

Shelley Rees, Director of Interactive Strategy, JWT Inside

Gundars is a thoughtful creative strategist who solves marketing problems for his clients in a first class manner. He develops campaigns, assesses them and re-targets when necessary. Gundars has constructive opinions that clients take to heart.

Don Eisenhauer, Managing Director, JWT Inside

EXPeRIENCE THAT spanS a wide variety of industries

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